The Record Company with Nat Myers The Record Company is breaking old habits on Play Loud. The Los Angeles trio was ready for a change when it came time to make their
The Record Company
with Nat Myers
The Record Company is breaking old habits on Play Loud. The Los Angeles trio was ready for a change when it came time to make their third album, and they got it: Play Loud pushes the group into uncharted territory with a dozen new tracks that move beyond the homemade sound of The Record Company’s first two albums. Band members Alex Stiff, Chris Vos and Marc Cazorla brought in GRAMMY-winning producer Dave Sardy (Oasis, Wolfmother, Modest Mouse, LCD Soundsystem) to help broaden their sound.
“We came to the table for our third record with strong demos on songs that could have passed for our first two records, and asked, ‘Can we beat it?'” says singer Chris Vos. “And for the first time, we allowed talented people to come into our small circle to push the music higher.”
“In the past, we were really insular. Everything was just us,” says Stiff, who also played guitar and keyboards and sang on the album. “We totally flipped the process on this record to allow for every idea and possibility, so it wasn’t just the three of us, closed off in our bubble. It was like, ‘Let’s take some risks and see what we can really do.’
As the title implies, Play Loud is a bigger sounding album, with songs packed full of taut grooves and stick-in-your-head hooks. It’s upbeat, and you can hear why Chris Vos described a common theme in the process as simply: “Fun.” Though there are echoes aplenty of The Record Company’s origins –including recording all the basic tracks together live in the studio during a brief window in May 2020 –there’s also a willingness to try out new sounds and styles. Lead single “How High” pairs bristling guitar with a sleek bassline and distorted vocals, while “Paradise” lays back in a deep pocket with a spare, locked-in rhythm from bass and drums, bright bursts of guitar and, on the chorus, swelling keyboards that give the song a sense of lift. There’s dirty electric guitar and a ’90s hip-hop influence on the pulsing track “Gotta Be Movin,'” and a punchy bassline, tight backing vocals and just the right amount of a pop sensibility on “Never Leave You.”
“We definitely wanted to expand,” says Cazorla, who played drums and keyboards on the new album. The Record Company got started in 2011 and were selling out small venues in Los Angeles before they released their first album, 2016’s GRAMMY-nominated Give It Back to You. Stiff produced the debut which yielded three Top 10 hits at Triple-A radio, including “Off the Ground,” which reached No. 1 on Billboard’s Adult Alternative Songs chart. Stiff also produced the trio’s 2018 follow-up, All of This Life, which cracked the Billboard 200 albums chart and launched another Adult Alternative chart-topper with “Life to Fix.” Yet when it came time to make their third record, the musicians knew they wanted to try something different.
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