The Asbury Park Boardwalk is thrilled to welcome an eclectic mix of new tenants to the boardwalk for the 2024
summer season. Along with the expansion of McLoone’s to open AP Rooftop, we are excited about the recent
renovations to reopen the 4th Avenue Pavilion and give opportunity to budding entrepreneurs, small business
owners, and creatives who will be the inaugural tenants for the 2024 season. Once the pavilion opens for business
in May, we will partner with our local public arts non-profit, Wooden Walls Project, to curate wall-to-wall murals
around the entire outside of the building, creating experiences for visitors not only inside, but outside as well.
Locals and visitors will have the opportunity to engage with more public art along the boardwalk as 4th Avenue
becomes another creative backdrop, photo opportunities, and cultural destination for all.

“We look forward to launching summer with new offerings for the season. Reopening 4th Avenue Pavilion will give
opportunity to some new and local small businesses as well as provide our visitors with more options.”
-Jaime Kelley, Senior General Manager

The Grand Arcade at Convention Hall: 

Paws Barkery and Boutique
Join us at our second Asbury Park location at the beach! Indulge your fur babies with our handmade dog/cat treats
baked in Asbury Park.  Pamper them with our full line of pet accessories, such as apparel, collars, leashes and much
more. We have something for everyone.

5th Avenue Pavillion: 

AP Rooftop 
McLoones Restaurant Group is opening a new concept, AP Rooftop. The concept is a coastal Mediterranean type
fair including fresh made pizzas, salads, seafood and a plethora of small plates for all.  The space will also service
the much anticipated Arthur Pryor Bandshell which will be programmed throughout the summer.

4th Avenue Pavillion :

The Art Spot
Studio Space + Art Shop + Gallery + Workshop = The Art Spot
Local favorite and world-renowned Wooden Walls Project artist, Michael LaVallee, also known as Porkchop, will
take over a space in 4th Avenue Pavilion and create an immersive art experience: part studio space + art shop +
gallery + workshop = The Art Spot.

Buttermee Pancakes 
Treat yourself to some warm fluffy golden buttermilk mini pancakes at Buttermee Pancakes! Paired with decadent
specialty toppings, these small batch butter-encrusted rounds are sure to feel like a warm hug on a Sunday

Chocolate Moonshine Co.
“Chocolate Moonshine Co. will have over 30+ flavors of our creamy smooth gourmet fudge ready for you on the
boardwalk. We’ll also have Caribbean Rum Cakes by Goodway Gourmet we’ll have a variety of cold refreshing
Chocolate Drinks all summer long!”

Sugar Pop Candy Bar 
Welcome to Sugar Pop Candy Bar, your sweet retreat on Asbury Boardwalk! Explore a wonderland of over 100
varieties of gummy candy, childhood favorites, and an extensive selection of packaged treats boasting more than
250 unique options. Indulge in the creamy delight of PinkBerry Frozen Yogurt, adding a cool twist to your sweet
adventure. Our mission is simple: to create moments of pure delight, offering a cornucopia of flavors and treats to
satisfy every craving. Come taste the magic at Sugar Pop Candy Bar, where every visit is a journey into sweetness!

Sugar Pop Popcorn 
Welcome to Sugar Pop Popcorn, where every kernel tells a story of flavor and fun! Nestled in the heart of Asbury
Boardwalk, we craft freshly made popcorn in a rainbow of flavors, alongside the sweet nostalgia of saltwater taffy
and cotton candy. Our mission is to sprinkle joy into every moment, offering a taste of seaside bliss with each
delicious bite. Join us as we pop up happiness, one kernel at a time!

Promised Land Apparel
Promised Land Apparel specializes in instantly-customizable apparel, featuring over 100 unique Asbury Park-
themed designs. Our in-store printing facility caters to both retail customers and wholesale clients, offering custom
art services and low minimum order quantities year-round. Additionally, this summer, we are excited to offer
organic henna tattoos from June through September. For more information visit

The Shop.

Swimwear, related women’s ready to wear and beachwear.


Asbury Nation

Men and women’s ready to wear, swimwear, beach apparel and accessories.


1st Avenue Pavillion: 

Philly Pretzel Factory
Philly Pretzel Factory brings hand-twisted, fresh-baked Philadelphia-style soft pretzels to the Asbury Park
Boardwalk.  Philly Pretzel Factory will be offering buckets of rivets (mini pretzels) for the beach, large pretzel
twists, hot dog pretzels and cinnamon rivets. In addition, we also offer party trays for large parties.