iPhone Application Launched for The Asbury Park Boardwalk
Posted on: 06/15/2010
Official iPhone Application Launched for The Asbury Park Boardwalk
Becomes First New Jersey Boardwalk to Have Official Mobile Application
The Asbury Park Boardwalk iPhone application is now live as a free download in the Apple "App Store." The application is an easy way for users to stay connected to what's going on at the boardwalk - including concert announcements, special events, store and restaurant openings and other news and information.
DOWNLOAD THE APPLICATION HERE: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=373462780
"There's always something new going on here at the boardwalk and we hope everyone will download the app so that they can stay up to date," said Pasqualina Delucia, Marketing and Events Director of the Boardwalk. The application has several elements, including the following:
Concerts & Events - a frequently updated listing of upcoming music concerts and special events such as festivals, fireworks, bonfires, movies on the beach and sporting events.
Shopping - a comprehensive list of the shopping destinations at the Boardwalk, including several new retailers opening this summer. Content includes location, description and contact information for each.
Dining - a full directory of the many dining options at the Boardwalk - both seasonal and year-round destinations. Content includes hours, location, description and reservation information for each.
Night Spots - a description of the popular night-time gathering places along the Boardwalk, including descriptions, contacts, location information and hours.
News Announcements - information related to major news at the Boardwalk, such as new store openings, signature events and special promotions.
Social Media Connection - links to the Twitter and Facebook profiles of the Boardwalk.
The design and functionality of the application is in keeping with the award-winning APBoardwalk.com website. The application was developed by Mobile Fringe, a mobile marketing and development company (www.mobilefringe.com).
"We are extremely proud of the offerings we have here at the Boardwalk and we are delighted to have this additional communications vehicle," said Delucia.
ABOUT THE ASBURY PARK BOARDWALK
Asbury Park boardwalk is undergoing a remarkable transformation. Founded in the 1870s, the boardwalk has been a celebrated shore destination for more than a century. It became an immensely popular summer retreat for wealthy families in the region during the first half of the 1900s before becoming a cultural hub that launched the careers of music legends such as Bruce Springsteen and John Bon Jovi. In 2006, Washington, D.C.-based investor, developer and operator of retail real estate, Madison Marquette, assumed control of the boardwalk redevelopment and has since greatly enhanced the retail, restaurant and entertainment offerings.
